Your visitors examine every aspect of their shopping experience while
on your website. They are generally looking for information, an ease of
order entry and the ability to change their mind about items in the
shopping cart. Your shopping cart will be scrutinized by your website
visitor. Your shopping cart will need to include several features that
visitors will be looking for.
One feature that visitors look for
in a shopping cart is a returns policy. Visitors want to be assured that
if they encounter a problem with their purchase that you will be assist
them in making it right. They want to know that a return is possible
and what it will entail. The return policy should be prominent on your
site so that visitors can purchase with confidence from you.
also want to know how to find the contents of their “basket” or cart.
Normally they will look at the top of the page for a link to the cart or
basket. If a website owner fails to provide a link to the shopping cart
or move the link to the shopping cart it can confuse buyers and may
lead to an incomplete purchase and loss of sales.
love to be able to search for products they are looking for. They can’t
put a product into the shopping cart if they can’t locate it on your
website. Your should have a search function on every page of your
website. You do not want to lose a sale because the customer can’t find
where you have a product.
Your website and your shopping
cart should be easy to navigate and easy to use. The ecommerce world is a
very competitive place and in order to compete you need to have a
shopping cart solution that addresses all the needs of your website
Your website visitors also look for the ability
to add, delete, and change the items in the cart. They also want to be
able to change their mind about how many they want and to be able to
update the shopping cart. Visitors want to be able to view the cart as
they browse your site so that they can remember what they have put into
the cart as they shop. The shopping cart should be easy to use, easy to
see and accommodate all the needs of your website visitors including
various currencies, and various shipping options and payment options.
Not every visitor has the same preferences in payment and shipping or
uses the same currencies so website owners need to be flexible and able
to accommodate every need of all their visitors as much as possible.