Your Instagram feed is an extension of your business. Whether you like it or not, your followers will associate the products or lifestyle behind your posts with you.
That’s why brands on Instagram need to cultivate a sense of authenticity through organic growth. Simply put, your brand needs to cultivate a sense of organic growth on Instagram by posting quality and relevant content while sharing it in such a way that your fans want to see it.
Does that mean that you can’t ever use paid advertising on Instagram? No. In the same way that you have a budget for paid advertising on Facebook, you should also allocate a budget to promote your Instagram account through organic growth. Tools such as pathsocial.com can help you get the job done quickly and easily.
The Benefits of Organic Growth on Instagram
Here are some of the most prominent advantages of organic growth on Instagram:
1. Your followers see you as a friend or family member, not a salesperson
Think about it. If you’re following a brand on Instagram and it suddenly starts to post ads in your feed, are you going to feel more positive or negative about the brand?
If you see an ad every time you check in on Instagram, it’s going to come across as spammy. People are signing up to Instagram to stay in touch with their friends and family, not to be spammed by brands. That’s why brands need to cultivate a sense of authenticity through organic growth on Instagram.
2. Your followers trust you more
Again, remember that your followers are watching you and your brand from the perspective of a friend or family member. They want to feel like you’re a trustworthy person and will be less likely to engage with an untrustworthy brand.
If you’re doing an excellent job of cultivating that sense of authenticity, your followers will be more inclined to engage with your account. They want to feel like they’re interacting with a person and not a faceless corporation.
3. Your followers see you as a brand that’s growing and expanding
In the same way that your business should be expanding organically, so should your Instagram presence. The more followers you have on Instagram, the more your content will get shared.
The more content you share on Instagram, the more organic growth potential there is for your brand! If your photos go viral, it means that thousands of people are interacting with your brand. That’s a massive opportunity for growth.
4. Your followers will trust your recommendations
When you’re cultivating a sense of authenticity through organic growth on Instagram, it’s an opportunity to showcase to your followers that you’re knowledgeable about your niche.
For example, if you’re in the travel niche, you might decide to start a profile where you share your favorite Instagram photos of places that you’ve been to. That way, when your followers are planning their next vacation, they can turn to your account for recommendations.
Trust equals loyalty in the world of social media
It’s true; trust does equal loyalty on social media. You might not think that your followers are watching every single aspect of your Instagram account, but they are. If you want to build loyalty with organic growth on Instagram, then your business needs to cultivate a sense of authenticity. You need to separate yourself from the pack and do your best to be as unique as you possibly can be.