Social media has over the years risen to become one of the essential tools in marketing businesses, so much so that social media marketing has been adopted by many market strategists. The fact that a lot of people spend an ample measure of their day on social media platforms makes top-grossing social media platforms like Instagram an important place to market businesses.
Recently reports had it that Instagram now has over a billion monthly active users, this makes Instagram a very lucrative social media platform for advertising businesses. To make marketing a lot easier on the platform, Instagram features business and creator profiles that come with tools that allow enthusiasts to monitor their page statistics.
The most discussed keys to having good engagements on posts made on Instagram is posting eye-catching content, avoiding banned hashtags, and most importantly posting at the right time. Knowing the best time to make an Instagram post is very essential, due to the fact that it dictates the time your followers are most active, which will, in turn, lead to a massive engagement, where your followers get to see most of your content.
Many social media experts have come fort with different research, which yielded different data that sought to prove the best times to post on Instagram, telling you when users are most active. The outcomes from these researches may not be very effective for you, due to disparities in niches.
The best and highly recommended practice analyzing your own stats, as a method of knowing when your followers and enthusiast who like your content are most active.
As mentioned in the introductory paragraphs, Instagram has professional profiles that give enthusiasts access to analytic tools that help them monitor statistics. These professional profiles come on the name Business and creator. It’s self-explanatory. If you are intending on owning a business page, simply opt for the business profile and if you are a creator that does stuff like skits, then you are advised to choose the creator mode. Both of them come with tools for monitoring statistics.
Instagram’s analytic tools provide you with data showing where your followers are located, their gender, age, and the times they are active. This data pretty much sums up the imperative info you will need to improve your engagement. However, knowing how to analyze this data is key.
The photo above shows the engagement data of this Instagram page from Monday to Wednesday, as seen from left to right. Observing the bar chart below shows that 6 PM had the highest engagement for all three days. This goes to show that the followers on this page are mostly active by 6 PM. To further solidify this fact, you are encouraged to observe the other days in the week to see if this 6 PM insight is the same all through the week.
Once you have confirmed the time of the day where your followers are most active, you are encouraged to schedule your posts to that time of the day, so as to facilitate good engagements on your posts.
Knowing the best time to post on Instagram is very important, as it makes your well-crafted post reach an ample measure of your followers. Follow the guide provided to analyze your Instagram analytics and you are good to go. If you have any questions as regards the tutorial, feel free to drop them in the comment section below. We will do our best to respond swiftly.