The Tech Diary of an IT support geek

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.But in such a relatively new field, customers are still coming to grips with what they … [Read more...]

my little summaryTraditionally, copywriters have been seen as a small cog in the big advertising machine. As a result, most copywriters have risen through the ranks of generic advertising agencies. These days, however, more and more people are sidestepping the agency and going direct to the copywriter. This approach gives them consistency across all of their written collateral, more compelling and … [Read more...]

This is a well detailed and pragmatic outlines to write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.You need to get inside peoples’ heads.Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help … [Read more...]