SEO auditing means assessing your website to ensure that it is just the way search engines want it to be. SEO audits help to point out what needs to be done to improve your website’s ranking on search engine result pages (SERPs).
Yes, the process and procedure for SEO auditing can be quite strenuous, but with the right tools, it can be made much easier. In this article, we’d be looking at the best SEO audit tools to use at the moment. These tools have multiple useful features for checking various factors.
What are SEO Audit Tools?
SEO audit tools are software programs, web apps, and websites that allow you to crosscheck your site’s on-page and off-page structure so you can use the audit results to decide how to improve and optimize your website for better rankings on search engines.
There are various SEO audit tools out there, built for checking different aspects of a website, including looking up competitors’ websites’ to see how they perform in contrast to your website.
However, out of the lot, reviewed below are to top best audit tools you should check out. These tools come with a lot of handy features and are intuitive to use.
The Top Best SEO Auditing Tools
Here are some of the best-performing SEO-auditing tools for bloggers, internet marketers, and webmasters. They have been around for some time and can be employed for all types of SEO-auditing tasks.
1. GT Metrix
Purpose: Site speed, resource optimization, website performance check
Pricing: Free, $10.67/mo (most basic plan)
GT Metrix analysis is a good way to start your SEO auditing journey. Results from GT Metrix’s tools help to identify website resources, links, and content that need to be optimized so that your website can load very fast.
Interestingly, GTMetrix also provides you with actionable insights and recommendations. The tool lets you analyze many websites for free; however, the free version has limited features. There are multiple paid plan options to choose from.
2. Google Search Console and Analytics
Website: console.google.com and analytics.google.com
Purpose: Monitor your website(s) performance on Google Search
Google Search Console and Google Analytics are two important SEO tools you should pay attention to, as a website owner or SEO auditor. These two tools work simultaneously, and they provide you with detailed insights regarding your website(s) performance on Google Search.
With these tools, you can identify the articles that get you the most traffic, the keywords to optimize for, how much time people spend on your website (on specific pages), your audience location, and a wealth of other useful information.
3. Bing Webmaster Tools
Purpose: Check your website(s) performance on Microsoft’s search engines.
Bing Webmaster Tools does a similar job like the Google Search Console; it provides you with a suite of tools to track your website’s performance on the Bing search engine, as well as provide you with actionable insights on how to make your website perform better. You will access all tools on Bing Webmaster Tools for free and they are really useful for SEO auditing.
Purpose: keyword research, competitor research, website analysis, SEO auditing, and more.
Pricing: Free trial, $119.95/mo
SEMrush is a comprehensive SEO toolkit with so many useful tools and features. With SEMrush, you can do keyword research, site audits, analyze competitor websites, view your website’s authority and how to improve it, website rank tracking, and many more.
As a gift, SEMrush allow you to analyze up to 100 pages for free – as a new users. This SEO tool is used by freelancers, digital marketers, businesses, enterprises, and content creators. It is powerful, feature-rich, and easy to use.
Purpose: Rank tracking, site auditing, keyword research, website authority checks, and more.
Pricing: Free trial, $99.00/mo
Ahrefs is yet another all-inclusive SEO tool that gives you access to so many site/SEO auditing features. It is a web app and can be accessed from any device. The Ahrefs app lets you track so many important information about your website and competitor websites.
Ahrefs’ Site Audit tool is one of the best resourceful auditing tools you can lay your hands on. It gives you all the information you seek, along with actionable insights to put you through. You can get started with the free-trial offer for $7.
6. Screaming Frog (SEO Spider)
Purpose: Website crawling, audit redirects, find broken links, and more.
Screaming Frog’s SEO Spider tool is fast becoming one of tools you must see on every SEO auditor’s toolkit. It crawls any website and provides you detailed information on how to improve the website’s SEO.
With this SEO Spider tool, you will find broken links, create sitemaps to submit to search engines, view any website’s architecture, and so much more. The free version of this tool can crawl up to 500 URLs.
Purpose: SEO auditing, SEO monitoring, and White Label Reports
SEOmator is an SEO tool that grants you access to quite a ton of useful features that help for professional SEO auditing. It is very much affordable and audit results provided by SEOmator are really useful.
With this web app, SEOs can anaylze multiple websites in a month and pay just $5. What you get from this tool include site structure analysis, content structure analysis, and crawler information.
Purpose: Competitor research, keywords tool, backlink checker & analyzer, and Domain alaysis.
Pricing: Free, $99/mo
Moz offers several free SEO tools to all its users; the Moz tools are really useful and provide you with clear information regarding various SEO factors for the analyzed website/link. The MozBar tool is available as a browser add-on, and it provides you with instant information regarding the DA, PA, and link data of any webpage you open. It also shows you some useful information when you search on Google and Bing search engines.
Purpose: website auditing, website analysis.
MySiteAuditor is a simple-to-use website analysis tool that scores your website based on multiple factors. When you analyze a website/link using MySiteAuditor, the higher the SEO score, the more likely the page is going to rank higher on search engines; on the other hand, if the page has lower SEO score, you’d be provided with clear information on how to improve the score.
Purpose: keyword research, SEO analysis, content ideas, domain analysis
Ubersuggest (a product created by Neil Patel) is also one of the most important, feature-rich SEO tools to add to your toolkit. The app supports several built-in tools for domain analysis, content suggestions, keyword research, and link/URL analysis.
The Ubersuggest tool is easy to use, and the free version lets you access some basic important tools. This app shows you – in detail – how your website performs in various countries and shows you the highest-converting keywords to focus on.
These are the top 10 best SEO auditing tools you should check out right now. They integrate all modern SEO auditing tools and provide you with actionable insights on how to make your website(s) perform better. Yes, most of these tools are PAID apps, but they are all worth the price.